Training your attention and calmness-in-action to be your best in everyday life.

y.e.frolov@horausa.com
312.709.5948
Train your
"Peak Performance"
The quality of your life depends on it!
Lacking physical activity, city dwellers and sedentary professionals suffer physically and psychologically, which in turn contributes to their physical and mental illness, fatigue, exhaustion, and anxiety.

Most importantly, they lose their abilities on which they depend so much to earn their living: concentration of attention, clear mind, creativity, and pliability to deal with everyday life.
Choose the wellbeing method that supports your professional peak performance from start to end.

Practice HORA — Sustaining the power of concentration
Many of us relinquish "peak performance" to professional athletes, however, our lives in business and family are like marathons. It does not matter if you are a data scientist, IT professional, accountant, attorney, doctor, marketing executive, etc.

Business and family life is like a marathon. You must train the skills and abilities on which you depend so much to earn your living: concentration of attention, a clear mind, resurging creativity, and pliability to deal with everyday life pressures, stress, and surprises.




A professional athlete trains his/her skills to deal with physical strain, intellect for quick decision making to deal with surprises, and the ability to stay emotionally calm to see opportunities and make a better choice to win personally, to win as a team, and overcome obstacles.
The "citadel of intelligence" — its height, strength and other characteristics depend on the quality of attention. The higher the quality of attention, the higher the efficiency.
— Master HORA, founder of Practice HORA Method and Teaching, 2018
Simple, Yet Powerfully Impactful
Practice HORA exercises are designed to release tension and stress, via low-intensity, low-impact movements, and elongation (inner + outer stretching). We use consistent repetitive rhythm, sequence, and consistent individual breathing that create trainable benefits outlined below. HTF/HTS and most Practice HORA exercises are low-intensity movement exercises and a low-intensity short burst of pressure and resistance that are gentle on organs, muscles, joints or bones.

* The depth of your results is subject to your current state of physical, emotional, and mental health. We have free trial sessions online, and in-person where you can try Practice HORA and observe your own effects and benefits.
Testimonials from participants
Data Science & Market Development
Practicing HORA makes my body feel lighter, head clear, and psyche more flexible. It is a training of calmness. The Practice allows me to be more confident, efficient and productive. Love it!
Self-employed Marketing Consultant
This program is truly unique because it is immersive, combining physical training/movement with insights and instruction. It is highly personal and motivates you to engage your own internal drive.

Drawing on history, science, culture and more it provides a perspective that has changed the way I look at my own life and the future I envision for myself. Learning and growing with like-minded people is fun and rewarding.
Executive Director, Women's Exchange
I am grateful for this Practice, three years now... to experience the continued gift of inner calmness, focus and attention for mind, body and nervous system. Nothing has compared to the results of my commitment to this practice.
In Practice HORA "Basic Principles Program", what will a person start training?
Self-directed Control Over Productivity
Our method helps to increase attention, focus & concentration. We focus on training the ability to reduce the burnout rate while a person is actively engaged in business, in school, and in motion. The typical result is a calmer mind, body, and nervous system. Thus leading to trainable clarity of mind ― that usually leads to quicker decision-making, with less mental fog, and less of a mental brain freeze.

Some may start referring to you as "inexhaustible."

Enhanced Quality of Life
Our method helps to improve day-to-day life activity, which adds zest at any age — intellectually, emotionally, and physically. While training, a person cultivates an unyielding inner core, strength, and vitality with the charisma to start, do, finish and overcome.


Some refer to this as having your own, inner "fountain of youth".


Learning New Method for Human Development
Evolutionary changes happen constantly to your DNA, cells, psychological state, and instinct. HORA training is based on this context and with the goal of a conscious, evolutionary development of the human species.
Different and More Effective Breathing
The Basic Principles of Practice HORA, on the instinctual level — introduce the cultivation and ingraining of a gravitational type of breathing. This is a focus, by design, within all HORA exercises from the start. (When we talk, ask me about Trance-Evolutionary Mobilization™)
Self-directed Recovery of Natural Health
Low-impact exercises are designed under the principle that the entire body activates in whole. Where training mental, physical, and emotional grit, radiance and calmness starts from training inner attention. HORA is not based on Yoga, Pilates, Weight Training, or Aerobics.


Pricing Transparency
- The introductory trial class is complimentary.
- First full-length group class, with a money-back guarantee, unconditionally.
- Result-based pricing without contracts, or upfront fees. If classes do not match your expectation, we refund the unused balance, no questions asked.

Only you can make a final judgment if the Practice HORA teaching and training method will be the best option to support your path and healthy life! See next section on the explanation and disclaimer on benefits.
The choice of the pathway must be made by the person himself, without any hints, relying only on himself - on experience, on "iron" evidence and on his common sense mind.
— Master HORA, founder of Practice HORA Method and Teaching, 2018
The quality of your mind forms the basis of your vitality.
— Master HORA, founder of Practice HORA Method and Teaching, 2018
Explanation of benefits and results within Practice HORA
Disclaimer of Benefit Claims
Our system (Practice HORA method and teaching from Master HORA) is only about 30 years old. Our results are based on what we see in ourselves as leaders of Practice HORA, and what we receive as feedback from other participants.

The depth of your results is subject to your current state of physical, emotional, and mental health. We have free trial sessions online, and in-person, where you can try Practice HORA and observe your own effects and benefits.

Only you can make a final judgment if the Practice HORA teaching and training method will be the best option to support your path and healthy life!

3rd Party References
The founder of the Practice HORA, Master HORA (Alexander V. Atayan) has a Russian Federation patent, RU2121332 (1998) related to recovery and wellbeing method without the use of medication. A summary in English can be reviewed via this link "Rational Summary of Practice HORA® Patent".

Another study related to Practice HORA was done by Lesgaft National State University of Physical Education, Sport and Health, St. Petersburg, Russia, based on the RU2121332 patent. The abstract of this study can be reviewed via this link "Method of Influencing Health Improvement of Individuals" (Practice HORA®, author A.V. Atayan) as an Alternative Method of Maintaining and Correcting Posture and Flat-footedness in Elementary Age Children." The researchers observed that flat-footedness was corrected in 43% of the children participating in this study, and 57% of participants showed improvement.



With Practice HORA "Basic Principles Program", you will be on the way to regain and improve your wellness, attention and endurance.
HORA low-intensity, psycho-physical exercises will engage, but are gentle, your muscles, posture, and attention.

During our classes, you will be training how to assemble and collect your body, to stay calm and to retain this calmness, then transfer this skill into your physical, intellectual or emotional engagements in business, relationships, and family life.

Practice HORA "Basic Principles Program" is more than a path to work-life balance and better looks. It is a path of training, monitoring, and consciously controlling the balance between inner and outer attention, with open eyes in a real situation; in other words, physical and emotional balance during action. (Calmness in Action)





Posture before and after Practice HORA Introductory Class
Experiment. Test it on yourself. Decide.
Schedule time with me to chat or to participate in an open class. Experiment.

To get started, follow these three simple steps:
- Sign up for an introductory class and/or conversation
- Try one full-length group class, with a money-back guarantee for the trial class.
- Choose your program based on your personal schedule, financials, and objectives.
Book Appointment
My Class Schedule
I lead these Practice HORA training programs
Practice HORA Basic Principle & Youth Program Pricing
@ Wilmette, IL Location (regular training pricing)
4 - Classes trial - Basic Principle Classes
Adults Age 30+: $180
Single Parent: $145
Youth Age Under 29: $140

Monthly - Basic Principle Classes
Adults Age 30+: $360 per month - includes up to 12 classes

Single Parent: $290 per month - includes up to 12 classes

Youth Age Under 29: $280 per month - includes up to 12 classes or $35 per class
Monthly - Youth Program Classes - Under 25
$280 per month - includes up to 12 classes
Or $35 per class
Yevgeny Frolov
Practice HORA Leader, since 2017. Leader-in-training: 2013-2017. Started training in 2005.
I train individuals who are seeking to be independent physically, emotionally, and intellectually from irritation, burnout, and exhaustion.
Yevgeny Frolov
Practice HORA Leader, since 2017. Leader-in-training: 2013-2017. Started training in 2005.
I train individuals who are seeking to be independent physically, emotionally, and intellectually from irritation, burnout, and exhaustion.
Bio
Yevgeny Frolov is a Practice HORA youth leader because he is young at heart, with the mind of a youth, and ongoing 20 years plus professional experience in corporate America. This experience includes big data analytics and winning half a dozen hackathon competitions. He has an MBA from Wake Forest University and a B.S. in Economics with a minor in Chemistry from the University of Houston.

Yevgeny is also an avid reader of Science-Fiction and Science books and has been a resident of the Northfield/Wilmette area since 2014.

Current board member of Winnetka Youth Organization.
Why I chose to train in Practice HORA
I chose to train Practice HORA — because it allowed me to return, and then increase, my physical, emotional and intellectual capabilities, to stay competitive in a hyper-demanding career in IT and Analytics (Big Data, Decision Science and Innovation). Without Practice HORA, my career and living capabilities would have been capped a long time ago.

I owe my life, its quality, its richness, and personal and social success to Practice HORA because, by the time I was in my late 20s, my body was no longer able to handle the overpowering stress, pressure, and rigid demands and it was showing rapid deterioration. Only with Practice HORA, I was able to beat exhaustion, irritation, and burnout that was holding and slowly killing me and my future.
Location and Public Testimonials
Our location and testimonials on google maps


Practice HORA USA
3520 Lake Ave Unit 101, Wilmette, IL 60091
E-mail: y.e.frolov@horausa.com
Cell/Text: 1.312.709.5948
Please review the class schedule above.
Questions? Text, Call, Send an email or book an open class appointment
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Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives — choice, not chance, determines your destiny.
— Aristotle
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